There’s no question that for a business to succeed in this day and age, there must be an online presence. But, many small businesses are hesitant to dive into website building. Fortunately, companies that provide web hosting for small business have made the process much easier. In addition, small business website hosting companies provide additional services that can greatly benefit your small business. Here’s what you need to know.
Domain registration can be confusing when you’re trying to find the right business domain name as well as its availability. Web hosting services make the process easy and make it possible for you to search and find the domain name you want for your business and make it yours by simply paying a yearly fee. Many web hosting yearly plans offer a free domain as part of a yearly hosting plan.
Building a Website
Building a website is an easy process with a web hosting company’s help. They offer different plans to vary how much you want to be involved. You can choose the most basic (and inexpensive) website plan that will get you a basic, but professional website. You can also choose a more advanced website that provides online marketing tools to help you better connect with customers, or you can choose a premium site that offers storefront capabilities. These websites can be mostly built by you with professional support, or you can leave the entire process up to the professionals with your added input.
Online Marketing Tools
Online marketing tools are another important service you can receive from a web hosting service. An important component of online marketing is email marketing. This service allows you to choose from numerous templates to create emails that are directly marketed to your customers. This tool makes it easier to send out focused messages at the ideal time to best reach current and potential customers. Other marketing tools provide real-time reporting and analysis tools that are invaluable for your company’s growth and success.
Website analytics is another benefit of using web hosting for small business. These tools help find patterns in website views to help increase traffic to your website and how to effectively increase the impact of email marketing and social media campaigns. You can learn where website visitors are from, what devices they use to access your site, and what their interests are to increase your marketing capabilities.